Gulf Today Issue 28 Page



Let me start by wishing everyone a very prosperous, safe and exciting 2018, also I thank GOI for giving me the opportunity to share my thoughts with you in the first issue of Gulf Today in the new year.

Looking at last year, it gives me great satisfaction, as we were in a ‘good space’ continuing our successful run in India, as the fastest growing company in the lubes space in terms of volumes & profit, as well as market share growth. Our stock price scaled an all-time high of Rs. 1100 (US $17) per share as the investors acknowledged our strong business model, our consistent track record and our brand strength in India. We did have our fair share of challenges caused by India’s demonetisation, the introduction of a standard goods sales tax and our competitors lowering their prices – but we overcame these, so my thanks are due to the India team as well as the support from GOI and so many people around the Gulf world.

This also brings me to another aspect of the Good Space concept. All of us at Gulf have to grow more in the market. In this respect I think back to the infectious impact of last year’s Dubai conference, which is inspiring us to leverage, even more, our brand and our people strengths. I am sure that this is our ‘New Year Resolution’ for the business side for all my Gulf compatriots, and it should be like a tonic to give us the energy to move ahead in 2018.

2018 will be an interesting year. It’s a VUCA (volatile, uncertain, complex and ambiguous) world out there: oil prices are moving up, consumer behaviour is evolving, alternate energy and environmental concerns are in constant discussion. In emerging markets like India there is talk of electric vehicles gaining ground. Our strength is our brand, our DNA, our people and, of course, the values we can create for our customers – and we should focus on our core strategies. It is important that we identify the segments we want to attack, market-by-market, and that we relentlessly pursue the right strategies month-after-month, as planned.

The strength of conviction and the resolve we have – and we build – will be critical for us in these times. Trust me, as we relentlessly do what we believe in, it makes it possible to occupy the space we want. In India, we have been able to gain market share and strengthen our brand so that today we are proud that our internal teams and channel partners are seen by our industry opinion leaders as making a significant impact across segments and geographic territories, even as the marquee brands struggle.

At the Dubai conference, there were golden nuggets of some great work being done in so many markets – from New Zealand, Italy, China, Bangladesh and many more. The success formula is in our hands and our minds. Let’s stay inspired to take the space that rightfully belongs to us – a space tinted with blue and orange, one that is imbued with layers of passion from us all.

I’m hoping to see 2018 as the year when we emerge as a force to be reckoned with, globally – in many, many more markets under the inspiring leadership of GOI and the Hinduja Group.

Ravi Chawla
Managing Director
Gulf Oil Lubricants India Ltd


Gulf’s new blending plant in Chennai, India is now operational and the next phase of its development will be the equipping of Gulf’s new Research and Development department.

The new laboratory facility will, like the rest of the plant, be state-of-the-art and will give Gulf a capacity to develop new products on a completely different level to anything the brand has thus far had at its disposal. It will also feature a customer experience centre.

Once the new R & D Facility is up and running the plant will have its official opening ceremony.


The HR team at Gulf Oil has recently taken two important awards.

Gulf HR has received a Brandon Hall Award for Best Advance in Learning Management Technology for SMB.

Brandon Hall HCM Excellence Awards are prestigious and fiercely competitive, with entries from around the world from organisations ranging from small to global in size and from general business to government in their scope.

Gulf HR has also just picked up the World Training and Development Leadership Award for the Best Organisational Development Programme from the World HRD Congress. It is the only award of its kind in the world that gives public recognition for achievements in training and development to individuals, as well as companies.

Congratulations to everyone involved on this outstanding achievement.


Gulf Oil China recently staged its annual convention at the Golden Coast Hilton Hotel in Yantai.

Almost one hundred delegates attended and Gulf Oil China welcomed GOI Vice President International Frank Rutten and VP Technology, Dr Milind Vaidya.

The convention featured three themes “Together We Can!,” “Collaboration & Efficiency” and “Reach the mission,” with department heads reporting and then sharing their plans on how to achieve Mission 2020.

During dinner, staff showcased their talents as performers and this was followed by awards presentations celebrating both staff long-service and sales performances.



Congratulation to Gulf Netherlands on their the Lean and Green Award – Europe’s leading program for sustainable logistics – from Connekt. The annual award is given to organisations that have proven they are actively working to make their logistics process more sustainable and have targeted a 20% CO2 reduction within 5 years.

To achieve this, Gulf Netherlands has implemented various measures, such as driver style training and monitoring, Fleet Management System, Gulf Diesel Green’s own fuel-saving product – that was introduced earlier this year – and Gulf’s own motor oil product, Gulf Superfleet Synth, that was exclusively developed for the new generation of low-emission high performance engines.


Gulf’s Danish lubricants distributors, DCC Energi have regularly demonstrated their ability to come up with both imaginative and successful promotions.

Their most recent targeted Danish Supermarkets, and featured excellent point of sale material: posters, display stands and drum sleeves and DCC Energi looked for the stores to come up with innovative ideas for displaying and selling Gulf products.

One of the winning entries was a “Gulf Christmas tree” made up of many layers of different Gulf products – a short selection of images of it are featured in the gif here – the customer reaction to which, was superb – to the extent where people even danced around it!

The prizes included Gulf bags and glasses with the star prize for the two best performing supermarkets being the hire of an entire cinema with up to 200 seats, so that the stores could treat employees to an evening at the movies, complete with drinks and snacks for all.

Unsurprisingly, the whole promotion proved to be extremely popular, especially with the winning entrants…


Gulf Oil Italy has linked up with renowned Italian motorbike marque, Moto Morini, to produce a Gulf edition of the Scrambler 1200 machine, one of its recently launched models.

The big V-Twin 1.2 litre engine retro-styled bike, has now been exhibited at both the Motor Bike Expo in Verona and the recent London Motorbike Show and has proved to be extremely popular with bike enthusiasts at both events.

More details about the inspiration behind the bike can be found on Moto Morini’s website:


2018 is going to be both a busy and significant year for Gulf and nowhere more so than in terms of Gulf licensed merchandise.

This year marks the 50th anniversary of Gulf’s first Le Mans 24 Hours win and, there is a recently launched logo that has been specially designed to commemorate the event.

A new range of 50th anniversary race team clothing is being produced and, pictured here, are the striking T-shirt and Polo shirt from the range as well as the rather splendid baseball cap. The range also features the logo of Gulf’s World Endurance Championship partners, Gulf Racing and will also include a jacket and a fleece.

Also new for this year is a range of 1:24 scale diecast metal cars from Motor Max. The first four cars launched – all of which sport Gulf racing livery and are about 20cms in length – are the Mercedes Benz SLS GT3 race car, McLaren P1 hypercar, Maserati MC12 racer and the Ford GT complete with racing roundels which pay homage to Gulf’s 1969 Le Mans winning GT40.

Get your orders in now!


Congratulations to Gulf in the Philippines on the opening of the country’s latest Gulf Fuel Station in Isabela.

As is customary in the country, the new station’s launch was attended by local dignitaries and every important piece of equipment in the station – as well as the station itself – received the Priestly Benediction.


Congratulations to Miki Basso and Gulf Oil Italy on signing a supply deal with Gino Spa one of the country’s leading car retailers.

Gino are official dealers and service workshop owners for some top car marques, including Mercedes, Smart, BMW, Lotus, Toyota, Mini, Skoda, Volvo and Maserati in almost a dozen locations throughout Italy. Gulf beat off competition from various “marquee” oil brands to land this prestigious contract.


Gulf’s foray into the general energy market: Gulf Gas+Power has now gone live in both the UK and in the Netherlands, where it has already been making the news:

Gulf Gas+Power promises straightforward signup, simple billing, first-class customer services and great value energy!

Businesses and general public in each country can now find out more information and, indeed, register for the new service.


Or contact in the UK or in the Netherlands.


Gulf Oil Philippines has recently embarked on a series of new product introduction events.

Pictured here is a high profile gathering, which even attracted TV coverage, for the launch of Ultrasynth X and Formula ULE.

Dr Milind Vaidya was also present for the Launch of Gulf Formula ULE 5 W 40 ( SUV Special) along with Philippines National Basketball star, Jayson Castro. Guests relished the Gulf invitation and will be fully supporting the new products in their workshops.


Gulf Retail UK has – as pictured here from last year – signed up again as principal sponsor of the UK’s top awards scheme for Fuel Retailing – the Forecourt Trader Awards.

The 2018 awards, which take place in London, in September, aim to drive standards in petrol and convenience retailing, by acknowledging and rewarding the skills and achievements in the sector and all those who contribute to it.


Gulf in the Netherlands has produced this fun piece of Point of Sales material. The card dispenser is floor standing and features various cards, each with its own message on it.

The dispenser is headed: Have you surprised anyone today? Take a card. Little effort – lots of fun. It’s designed for Gulf’s salesforce to use to compliment customers on different occasions (sorry, birth, graduating etc.) so as to help develop friendly (Gulf family) relationships.


The recent Chinese New Year prompted various Gulf entities to design their own New Year messages.

Here are two of our favourites – we wish everyone a happy and successful Year of the Dog.


Gulf Brazil recently hosted its annual conference and awards event, which was attended by GOI Vice President International, Frank Rutten.

Excellence is well recognised by Gulf Brazil and the incentive to do well is extremely strong – as witnessed here, with Frank handing the keys to a new car to one of 2017’s most successful performers.


Gulf Oil Philippines is now sponsoring one of the country’s leading Motorcycle Programmes – Makina.

Check out the link to a recent show, which profiles one of the country’s top musicians – Ely Buendia and his passion for big motorbikes and biking in general.



Gulf Oil International has recently launched a technical partnership with TLM Technologies to cover the latest in fuel retail technology innovation, which should benefit both existing Gulf fuel retail licencees and offer an important new service and added value to prospective licencees.

The cornerstone of TLM’s offering is evolution – an end-to-end suite of technology solutions including EPOS, back office, head office, reporting and fuel price management all delivered as on-premise or cloud-based solutions and available through commercially attractive and highly flexible Software-as-a-Service (SaaS) models.

TLM already support many Gulf retailers in the UK and GOI is encouraging new and existing licensees to engage with TLM and take a closer look at their technologies – which should help their retailers build more customer-focused and sustainable businesses.



The 2018 Gulf Promo Videos for our two World Superbike Teams were launched last week ahead of the start of the season.

Both one-minute videos are excellent and can be found (and shared) through the Gulf Oil International Facebook Page where they have already attracted several thousand views.

Or they can be accessed and downloaded from the Gulf Extranet:





World Superbike Championship

Round 2 - Chang Circuit, Thailand - March 23rd - 25th


English Premier League

Manchester United vs Crystal Palace - Selhurst Park - March 5th

Manchester United vs Liverpool - Old Trafford - March 10th

Manchester United vs West Ham United - London Stadium - TBC

Manchester United vs Swansea City - Old Trafford - March 31st

UEFA Champions League

Manchester United vs Sevilla - Old Trafford - March 13th

FA Cup

Manchester United vs Brighton & Hove Albion - Old Trafford - March 17th


Industry Latest...

Gulf Oil Lubricants India Ltd share price (NSE) 985.00 Rupees ($15.16) at the end of the day’s trading on February 22.European Union demand for vehicles grew 3.4 percent in 2017, marking the fourth consecutive year of growth, the European Automotive Manufactures Association found in a recent annual report. Lubes’n’GreasesAsia-Pacific's demand for general industrial lubricants and grease is expected to shrink roughly 0.1 percent through 2021, with declines in China and Japan offsetting increases in other countries, Kline & Co. said in an interview. The region dominates the global market, accounting for 2.6 million tons, or 41 percent of global demand in 2017. Lube Report AsiaThe Freedonia Group and Kline and Co. agree about the biggest factors that will affect automotive lubricant markets in the Americas in coming years, but disagree about the impact those factors will have. Freedonia forecasts that consumption will decrease from 6.5 million tons in 2016 to 6 million tons in 2021, while Kline predicts an increase from 6.7 million tons in 2017 to 6.9 million tons in 2021. Lube Report AmericasNorth Sea Brent Crude Oil prices were at $65.42 a barrel at close of trading on February 21.