Gulf Today Issue 27 Page


It was my privilege to be part of the team who helped pull together the recent Gulf Conference in Dubai.

Previous such global Gulf gatherings have proved to be invaluable and the last one in Beijing – which was my first Gulf Conference – was certainly both an important and enjoyable event. I believe, however, that this year’s conference reached a different level to any of its predecessors and the feedback we have received would seem to indicate that delegates also believe this to be the case.

I have, therefore, to thank everyone involved for their huge efforts in making it possible not only to stage a conference that was almost double the size of anything we had previously organised, but also to thank them for making it such a superb event to be part of. I think we can all genuinely be proud of Gulf Dubai 2017 and what was achieved there.

How my sphere of operations – Human Resources - has moved on since the last time Gulf held its Global Conference two years ago, is a good reflection of how the brand itself has moved forward as we strive towards fulfilling our aims for Mission and Vision 2020.

Both Gulf and the Hinduja Group, of which it is part, have the firm belief that the most valuable asset we possess is our people. This being the case, organising and developing our most valuable asset becomes a critically important function in our overall global structure.

I believe we have developed immensely in this respect over the past two years. We now have a network of HR personnel around the globe who are responsible for all aspects of the Human Resources role and who help ensure our Gulf personnel work in a professional environment that befits the world’s fastest growing lubricants brand.

Of course it is not simply the day-to-day requirements of our staff and creating a strong and nurturing environment for them that we now cover. We are also forward looking and Gulf personnel are benefitting from the professional development programmes we have in place: our induction process through our Emerging Leadership and Sales Excellence Programmes (ELP and SEP) to the Gulf Oil Advanced Leadership (GOAL) programme for our most senior personnel. Some of these programmes are conducted face to face, but much of the material is available through GOLD our online webinar portal.

Increasingly it is our aim to expand our programmes and, most importantly, to make these courses available to all Gulf businesses globally – be they GOI entities or licensees. In this way, everyone can benefit from them, so that we can make further strides along the road to both business and personal excellence.

Wishing you all a future of health, happiness and continually expanding horizons.

Asif Iqbal
Human Resources Director
Gulf Oil International


One of the revelations at the Gulf Conference in Dubai was the unveiling of a new Gulf energy company: Gulf Gas + Power.

The service, which is the brainchild of former Gulf UK Licensee, Jonathan Turner, is focused on bringing complete transparency to the energy market and offering competitive prices on both gas and electricity, primarily for B2B customers, but it will also be available on a B2C basis.

Gulf Gas + Power is already live in the Netherlands and in the UK, ahead of its official launch early in the new year, but any Gulf entity can potentially link up to become a Gulf Gas+Power distributor to be able offer Gulf-branded Gas and Electricity, with the prospect of a major potential revenue stream moving into the future. Gulf Gas+Power are already talking to a number of Gulf operations and would be delighted to talk any Gulf business through the Gulf Gas+Power offer.

Jonathan Turner:


Gulf Oil Lubricant India Ltd’s striking new Indian TV commercial: “Endure when Pressure Moves You” has been airing on TV and has also proved popular online, with over 14,000 views on the Gulf Oil India YouTube Channel.

The commercial uses the Gulf-Manchester United partnership and features various United stars in action, specially filmed for the ad itself. The player shots are combined with cutaway engine, driving and even human anatomy shots to create a pulsating final mix…

As is commonplace, to give longevity and flexibility to an advertising campaign, the commercial has two variants of differing lengths. To view the full-length version, click on the link below:



Beside the business it conducts directly in the Hungarian market, Lubricants Hungary Kft (LH) – Gulf’s distributor in the country - has decided to start indirect business through six newly appointed regional distributors, with a view to significantly increasing its Hungarian lubricant sales.

At the launch ceremony, new distributors had the opportunity to discuss business with Gulf’s VP Europe, Camille Nehme who was on hand to present the Gulf brand, its heritage and current global marketing opportunities.

Tibor Raduly, Gulf's commercial manager, described the importance of working professionally, to become a strong part of the wider Gulf family.

Under the auspices of Mihály and Zoltan Strider the company will continue its sponsorship of local motorsport activities, to help new talent reach the podium and it will also continue its social care programme with its support of the Motorcycle Ambulance Foundation which has eight fully equipped motorcycles ready to help save lives across the country.


The team at Nepal Lube Oil Limited (NLOL), Gulf lubricants licensee in Nepal, has made Gulf the Number One lubricant brand in the country and now plans to move to the next level in its market activation with the launch of its advanced distribution scheme and high-quality training.

NLOL has always been a real innovator in the Nepalese lube market, and is encouraging its retailers with business rewards that range from TVs to scooters and even cars.

Training is focused on technical and brand information, product knowledge and sales guidance for staff. Similarly, NLOL has also organised Dealer Sales Executive (DSE) training so that its dealers have the skills and support necessary to continue to build the market for Gulf in Nepal.

Pradyumna Neupane


The Volkswagen Group now has Gulf service stations as a locator feature on the satellite navigation systems on its new cars.

The VW Group is the largest car manufacturer in the world and comprises twelve brands: Volkswagen Passenger Cars, Audi, SEAT, ŠKODA, Bentley, Bugatti, Lamborghini, Porsche, Ducati, Volkswagen Commercial Vehicles, Scania and MAN.

This new development means drivers on the road will be able to find their nearest Gulf service station at a glance – and, of course, it is also an excellent piece of branding for Gulf – a reflection on the growing strength of the brand.


The first Gulf service stations in Mexico have opened and are already proving popular with the public.

The initial two fuel stations are located in the cities of Puebla and Monterrey – the third and fourth largest cities in the country. Significantly, both fuel stations reported sales higher than they had expected and there also seems to be a larger-than-predicted sales volume for lubricants on the station forecourts in early trading.

Mexico has only recently de-nationalised its fuel retail sector and Gulf is one of the first global brands to open in the country. Gulf has also incorporated its own-brand of gasoline at both sites called, Gplus, containing a nanotechnology-based additive, which works well on diesel engines in particular.

The Vertical Group – Gulf’s fuel licensees in Mexico – have a wave of new stations planned over the remainder of the year and beyond.


Gulf Oil China has just opened its new warehouse and distribution facility, which has become a necessity due to Gulf’s rapid expansion in China.

In what was a joyful and exciting occasion, the company opened up the new warehouse in style with champagne and balloons decorating the building.

The grand opening ceremony was attended by the Gulf Oil China team, who were joined for the occasion by GOI CFO Francois Celton.


Gulf Oil Bangladesh recently entered into a new joint venture partnership for its lubricant manufacturing and distribution with IFAD Autos Ltd.

The IFAD group - which covers the Automotive, Industrial Equipment, Fish Farming, Chemicals, Food Manufacturing and IT sectors - established IFAD Autos in 1985 and the company is the sole distributor for Ashok-Leyland commercial vehicles, with an excellent network of showrooms and service workshops throughout Bangladesh. This new strategic partnership, with one of Bangladesh’s most well established automotive providers, should prove beneficial to both parties.

The signing ceremony gained extensive coverage across the major news and business TV channels in Bangladesh as Frank Rutten and Ravi Chawla signed the agreement with the directors of the IFAD group.



Gulf Oil Poland recently carried out its first major promotion through Carrefour’s countrywide hypermarket network - in conjunction with its new distributor Autoland.

Formula ULE 5W-30, Formula G 5W-40, Tec Plus 10W-40 in its Manchester United Limited Version packs all featured in the promotion which ran for a month up until the end of October across 49 stores.

The campaign included a lottery for Manchester United merchandise, a unique Gulf-Manchester United cartoon stand and it was supported with advertising in Carrefour’s promo newspaper. Its success is seen as the first step towards having a Gulf presence in Poland’s other hypermarket chains.


Gulf’s newest service station in Russia has recently opened in Peremysh County.

The ultra-modern Gulf complex has been extremely well received locally and, according to Peremysh County’s Head of Administration, Nadjezhda Wasilievna Badeeva, at the opening ceremony, gives “a fresh face to the whole region.”

Fuel pumps manned by friendly attendants are complemented by a mini market and a coffee bar and, in contrast to the old, Soviet-style gas station, there is now ample space for parking - accommodating both cars and HGVs.


Gulf Oil South East Asia is celebrating the opening of its new offices in Vietnam, as part of its expansion in the continent.

Located in Ho Chi Minh City, southern Vietnam, the new offices and the 1800 sqm warehouse are the latest additions to Asia, with Indonesia and the Philippines having recently opened their doors.

The representatives for Inland lubricants and Marine Lubricants are respectively ‘Dong Nam Trading and Investments’ and ‘Alliance Maritime’.


... a taste of the Gulf 2017 Global Conference in Dubai.


Industry Latest...

Gulf Oil Lubricants India Ltd share price (NSE) 974.60 Rupees ($15.16) at the end of the days trading on November 29.Lubes’n’Greases reports:- India's decision to leapfrog the application of stricter emissions standards has sent the automobile and lubricant industry into a spin. It also means investments of billions of dollars, costs that could be passed on to buyers.Lubes’n’Greases reports:- Base oil prices in Europe, the Middle East and Africa base oil scene are reportedly stable to firm, and as December nears, it appears the industry could skip its normal year-end selloff of surplus API Group I stocks.OEM/Lube News reports:- Currently comprised of roughly 1% of the total finished lubricant market and driven by governmental regulations, the bio-lubricants market is expected to grow at a CAGR of 5% over the next five years, according to the latest report by global market research and management consulting firm Kline.North Sea Brent Crude Oil prices were at $63.61 a barrel at close of trading on November 29.