'TIS THE SEASON...
The calendar year is winding towards its end, but the business of sport continues unabated for Gulf, as many of its partnerships are either still “in play” or our partners are hard at work preparing for track action in 2018.
2017 has marked the 50th anniversary of Gulf’s iconic blue and orange racing colours and of Gulf’s first World Sportscar Championship race win, as well as the brand’s first participation at Le Mans – all of which are certainly significant.
2018, however, marks 50 years since Gulf took outright victory in the legendary Le Mans 24 Hours for the first time and the recent Gulf conference saw the launch of Gulf’s specially designed 50 Year Le Mans Win logo, which will be an intrinsic part of what will be a major celebration for the brand - centered, naturally, around Le Mans itself. The Gulf Oil International Marketing Team is currently urgently looking for Gulf businesses to commit to their numbers and promotional programmes for Le Mans and for the other events on offer.
November saw the final rounds of both World Superbikes and the World Endurance Championship, with the Gulf teams putting in some of their best performances of the year and in this Gulf Sport we will report on these races and round up the season, as well as covering World Superbike testing, which is already underway ahead of the 2018 SBK season.
There are some interesting developments for Gulf in two wheeled motorsport – we will announce these in this Gulf Sport and we will also explain the dramatic changes in store for the World Endurance Championship from next year onwards….
In this Gulf Sport we will salute the fastest biker in the world, Ian King, who has called time on his top fuel motorbike drag racing career.
The football season, of course, continues apace and Manchester United’s league and cup campaigns have progressed well – with the team now having qualified for the last 16 of the Champions League, while currently holding second position in the Premiership.
2018 promises to be a memorable year for Gulf and its sporting partnerships and the tool kits for the whole of the sports partnership platform are available to help activate them to the max in 2018.
With best wishes from GOI Marketing for a great Festive Season and a successful sporting season to follow…