The coming few weeks mark some of the most important in the sporting calendar as a whole, but in Gulf’s sporting calendar in particular.
The new Premier League football season is going into its third month, but equally important the new Champions League campaign is now underway – and it has been a case of “so far, so good” in both for Gulf’s sporting partners, Manchester United.
Back on the world’s race tracks and Gulf vehicles will be competing on the majority of the world’s continental land masses. The World Endurance Championship has moved from Central America to Asia, while the World Superbike Championship started the month in Europe and will be moving to the Middle East by the month’s end. Shortly afterwards, Ian King will head to America for the final of the Manufacturers Cup Motorbike Drag Racing series. It’s hard to know where to look next!
So let’s look at Gulf’s sporting platform as a whole – as this edition of Gulf Sport will illustrate, it has been a busy and productive month for Gulf on the pitch and on track, but ultimately it is all about how these properties are used - and the business that Gulf entities are able to generate through them.
To that end, this month will see the launch of a new Gulf marketing toolkit for activating next year’s 50th Anniversary of the first Gulf Le Mans 24 Hours victory with a raft of ideas, designs, images and templates for both B2B and B2C as well as details of new merchandising partnerships with some great brand names. This will be a key event for Gulf and its use could make a big positive impact on Gulf businesses over the coming year. Everyone is urged therefore, to look it through thoroughly to be able to utilise all of the opportunities it has to offer to their fullest extent.
In the meanwhile, take note of all the diary dates in this Gulf Sport so you can follow our Gulf teams and cheer them on, hopefully, to further success over the coming weeks!