Denmark’s ‘Golden Glasses’

Niels Peter Lund-Boyschau and the team in Denmark have recently introduced a new promotional campaign to help them break into the Agri market, targeting the profitable large farms with high consumption and longevity.

Many of these large farms buy lubricants in the 200 Litre drums, and often more than one at a time to allow for engines, transmission, hydraulics and smaller packs for gear oils and greases. As Barley is such an important product for the farmers and for making


beer, Gulf Denmark have introduced a direct mail promotion where they give away a free Gulf beer glass selection with every 200 Litre drum purchased.

Looking forward to updating you with the results over the next quarter.